Toy State Wins “Best Youth Campaign” Award Along with their advertising agency, Allen & Gerritsen, Toy State^® has been recognized as the recipient of a 2010 Maven Award for “Best Youth Campaign” by The Ad Club of Boston.

Toy State was recognized for its 2009 online media campaign, featuring the Road Rippers^® brand, which shattered industry benchmarks for performance and was deemed the year’s best media plans designed specifically to reach the youth market.

The Ad Club and a committee of marketing leaders in the New England area annually present Maven Awards to the companies responsbile for the most innovative, relevant, and effective media plans.

Founded in 1987, Toy State® is an innovator and an industry leader in the manufacture of licensed and highly stylized lights and sound vehicles. Toy State’s core portfolio includes Road Rippers® lights and sound vehicles, as well as Caterpillar^® and Cat^® Preschool lights and sound construction toys. Working in-step with the world’s leading automakers, and Caterpillar^TM, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages.